What is web analytics?

Discipline dedicated to the statistical study of the operation of a website; allows studying the behavior and interaction of users with a page, in order to optimize its usability to achieve the desired objectives. There is an infinite variety of measurements and methodologies to draw upon for research. Usually uses web analytics techniques such as ClickMap , test A / B and multivariate , the  analysis forms , or the study of navigation routes .

Some of the most popular tools for web analytics are Omniture, Google Analytics , Coremetrics, WebTrends, Comscore ...

Other names:
Web statistics

List of Digital Marketing Terms