What is target?

Market segment targeted by an advertising or marketing action.

Clearly delineating the recipient is as essential a variable for planning a campaign as setting objectives or limiting investment can be. For its definition, socioeconomic criteria (salary, social class ...), sociodemographic (age, gender, origin, studies ...) or psychographic (lifestyle, habits, beliefs, affiliations ...) criteria are usually used that allow adapt the message, its positioning and creativity.

Other names:
Potential audience, target audience

List of Digital Marketing Terms