What is SoLoMo?

Abbreviation of the words social, local and mobile, it refers to users who consume content through their smartphone , close to the geographical place where they are and who trust what their community thinks.

The term can also be applied to SoLoMo consumer marketing strategies.

This concept is important for businesses with a physical location, since they can offer the user strategic and specific information based on their location.

Acronym or abbreviation:
SoLoMo: Social, localization, mobile

List of Digital Marketing Terms