What is SMS and MMS marketing?

Mobile marketing practice that consists of the distribution of informative or promotional content through text messages ( SMS ) or multimedia ( MMS ). It is an appropriate strategy to complement campaigns in other media through segmented shipments with databases, or massive, although its repeated and unfounded use can lead to spam .

The cost of a shipment is low compared to a call and, unlike a call, the advertiser ensures that it is received and stored in the recipient's inbox.

List of Digital Marketing Terms