What is SEO or search engine optimization?

Set of practices aimed at improving the positioning of a website in the search engine results ranking. Unlike the SEM strategy , which includes the inclusion of links hired to achieve this objective, the SEO process deals exclusively with the natural (unpaid) results located by the algorithm of each search engine. For this, it contemplates adjusting the design and contents of the web and applying programming techniques such as optimizing the source code, the use of meta tags ...

The term is also used to refer to professionals who advise companies in this type of practice.

Acronym or abbreviation:
SEO: Search Engine Optimization

Other names:
Search engine optimization

List of Digital Marketing Terms