Ropo research online purchase offline Seo Definitions

What is ROPO?

Tendency in buying behavior, which consists of the consumer searching the internet for information about the product to make the purchase decision and purchasing it in a physical establishment.

Acronym or abbreviation:
ROPO (Research Online Purchase Offline): Research Online Purchase Offline

Other names:
ROBO (Research Online, Buy Offline) and O2S (Online to Store), webrooming

List of Digital Marketing Terms

3D Swirl
A / B test
Abandoned carts
Abandonment rate
Accelerated Mobile Pages (AMP)
Ad-Viewer
Adaptive Design
Added value
Affiliate Marketing
AIDA
Android
App Store
Astroturfing
Attribution model
Audience profile
Audio Ad
Augmented reality
Axure
B2B
B2C
Baby boomer
Backlinks
Beacon
Beta software
Big data
Big data analyst
Black hat
Black lists
Blog spam
BOFU
Bounce percentage
Bounced emails
Brand advocate
Branded content
Branded content specialist
Brandstreaming
Break-even point
Briefing
Buyer person
Buzz Tracking
Canonical Label
Card sorting
Cash back
Casualty ratio
Catch all marketing
Channel
Chatbot
Click
Clickmap
Clickstream
Cloaking
Clubhouse
Community manager
Competitive advantage
Contactless
Content curation
Content Marketing
Converged media
Conversion Funnel
Conversion rate
Copy
Core business
Counterbriefing
CRM
CRO
Cross Selling
Cross-device identification
Cross-media marketing
Crossumer
Crowdequity
Crowdsourcing
CTA
Cue card
Customer journey
D2C
Dark store
Data driven marketing
Data lake
Database Marketing
Deduplication
Deliverability
Design system
Design thinking
Digital design
Digital ecosystem
Digital Marketing
Digital media planner
Digital transformation
Disruption Marketing
Domain parking
DOOH
Double opt-in
Driver
Edge Rank
Email marketing
Engagement
Engagement metric
Ethical SEO
Evergreen
Experiential Marketing
Eye tracking
Facebook Ads
Facebook Marketplace
Facebook workplace
False negative
False positive
Feeds
Finstagram
Fintech
Fleets
Flip book
Flog
Focus group
Follower
Form analysis
Freebie marketing
Freebies
Freemium
Freeware
Gamification
GAP Matrix
General data protection regulation
Generation X
Generation Z
Geomarketing
Geotargeting
Give-away
Google Bomb
Google disavow tool
Google PageRank
Google Play
Google Rich Snippets
Google Trends
Google Website Optimizer
Graphic Design
Graphical user interface
Growth hacking
Guerrilla Marketing
Guest Blogging
Header bidding
HEART metric
Heatmap
Heuristic analysis
Hidden text
Hit
Human-computer interaction
Inbound marketing
Indexability
Influencer
Influencer Marketing
Infomediary
Information architecture
Insight
Intensive user
iOS
Joint
Keywords
Kick-off meeting
Kissmetrics
Knowledge management
KPI
Laggards
Latency period
Layar
LBA
LBS
Lead
Lead magnet
Lead nurturing
Lead scoring
Lightbox
Link baiting
Link building
Link exchange
Link farms
Link juice
Link sculpting
Linkedin open networker
Long tail Keyword
Lookalike Audiences
Loyalty
Loyalty programs
LPO
LTV
Lurking
M-Commerce
M-marketing
Machine learning
Macro trend
Macroenvironment
Mailchimp
Market niche
Marketing
Marketing audit
Marketing mix
Marketing performance
Marketing plan
Marketplace
Media plan
Member get a member
Merchandising
Meta title
Micro-trend
Microcopy
Microenvironment
Millennial
MMS
Mobile marketing
Moblog
Mockup
MOFU
Moments of truth
Mouse over
Mousetrapping
MQL
Multichannel Marketing
MVT
Native video
Natural results
Navigation routes
Networking
Neuromarketing
Newsjacking
Newsletter
Newsletter
Niche Marketing
Nofollow
Noindex
Non-profit Marketing
Objective
Ockham's Razor
Omnichannel
OMO
One-to-one marketing
Online reputation
Online Trust
Opening ratio
Operational Marketing
Opt-in
Opt-out
Organic traffic
ORM
Outbound marketing
Page view
PageRank sculpting
Paid traffic
Parallax
Pay per lead (PPL)
Pay per sale (PPS)
Pay with a tweet
Photocall
Phygital experience
Poka-yoke
Predictive Analytics
Product life cycle
Prosumer
Proximity Marketing
Purchase decision process
Push notifications
Quality score
RACE model
Real-time marketing
Recordability
Reels
Referral Marketing
Relevance
Remarketing
Retainer
Retargeting
Rich snippets
Roadmap
ROPO (Research Online Purchase Offline)
Sampling
Scope
Scope creep
SEA
Search console
Seasonality
Selfie
SEM
Sensory Marketing
SEO
SERP
Service Blueprint
Shadowing
Shareware
Shoppable media
Showrooming
Slack
SMART goal
Smart objects
SMO
SMS
SMS and MMS Marketing
Social commerce
Social Media
Social Network Analytics
Social selling
Social shopping
Social-media press release
Soft bounce
SoLoMo
Spamming keywords
Spotify
SQL
Stop motion
Stories
Storyboard
Storydoing
Storytelling
Strategic Marketing
Strong bounce
SWOT
Target
Taxonomy
TikTok
Tipping point
TOFU
Trade marketing
Transmedia
Tree test
Trend
Trend Analyst
Trial period
Twitch
Two-way-marketing
Up Selling
User Centered Design
User generated content
Vanity Metric
Video marketing
Viral
Viral Marketing
Virality rate
Visual data scientific
Web analytics
Web design
Web Directory
Web mining
Web Popularity
Web relevance
Web traffic
Weber-Fechner Law
Webrooming
WeChat
WhatsApp
White lists
Wireframe
Word cloud
Word-of-mouth
Word-of-mouth marketing
Yammer
Youtube analytics