What is real-time marketing?

Strategy that consists of creating and publishing attractive content of a brand in real time, linking it to some relevant event or news, to obtain notoriety and virality in social media. It requires a lot of creativity, agility and ingenuity, because to achieve relevance the message must be connected to what is happening at that precise moment. Among its advantages, freshness and a great reach at a low cost.

Other names:
Real-time marketing

List of Digital Marketing Terms