What is a goal?

In marketing, an objective is the result that is intended to be achieved in a period of time, through the use of available resources. Therefore, it must be formulated in a clear way and it must be achievable and measurable.

Therefore, if we want to know if the actions we take are leading us to achieve the desired objective, we must monitor them through KPIs .

Keep in mind that there are multiple and very different objectives: communication, positioning, sales, growth, and so on.

List of Digital Marketing Terms