Second stage of the funnel or sales funnel , where potential buyers have already discovered what they want and move through the funnel to reach the middle part, where they value different options. In this phase, more specialized content should be offered, in exchange for the user submitting their data and becoming a lead . This is a more determined audience that has shown interest, so you have to show them the benefits of the product or service.
Other denominations:
Middle of the tunnel, second stage of the sales funnel