What is performance marketing?

Digital marketing model in which the advertiser only pays the agency if the agreed objectives are achieved. In performance marketing, the provider and the advertiser sign an agreement with very specific and perfectly specified objectives, based on which the marketing company only receives remuneration if it achieves the previously agreed results. Goals may include a subscription to a blog or newsletter , a new user registration, or a sale.

Other denominations:
Marketing of results

List of Digital Marketing Terms