Abbreviation of Lifetime Value (in Spanish, customer lifetime value), which is an estimate of the income that a customer generates during the time they maintain a business relationship with a company. This calculation is done by applying the following formula:
LTV = (average customer ticket) x (number of times the customer is expected to repeat the purchase per year) x (average duration of the relationship, in months or years)
Other denominations:
CLV, CLTV