What is LTV or lifetime value?

Abbreviation of Lifetime Value (in Spanish, customer lifetime value), which is an estimate of the income that a customer generates during the time they maintain a business relationship with a company. This calculation is done by applying the following formula:

LTV = (average customer ticket) x (number of times the customer is expected to repeat the purchase per year) x (average duration of the relationship, in months or years)



Other denominations:

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