What is LPO or landing page optimization?

Acronym or abbreviation:
LPO: Landing Page Optimization

Other Names:
Landing Page Optimization, Landing Page Optimization

List of Digital Marketing Terms

• 3D Swirl
• A / B test
• Abandoned carts
• Abandonment rate
• Accelerated Mobile Pages (AMP)
• Ad-Viewer
• Adaptive Design
• Added value
• Affiliate Marketing
• AIDA
• Android
• App Store
• Astroturfing
• Attribution model
• Audience profile
• Audio Ad
• Augmented reality
• Axure
• B2B
• B2C
• Baby boomer
• Backlinks
• Beacon
• Beta software
• Big data
• Big data analyst
• Black hat
• Black lists
• Blog spam
• BOFU
• Bounce percentage
• Bounced emails
• Brand advocate
• Branded content
• Branded content specialist
• Brandstreaming
• Break-even point
• Briefing
• Buyer person
• Buzz Tracking
• Canonical Label
• Card sorting
• Cash back
• Casualty ratio
• Catch all marketing
• Channel
• Chatbot
• Click
• Clickmap
• Clickstream
• Cloaking
• Clubhouse
• Community manager
• Competitive advantage
• Contactless
• Content curation
• Content Marketing
• Converged media
• Conversion Funnel
• Conversion rate
• Copy
• Core business
• Counterbriefing
• CRM
• CRO
• Cross Selling
• Cross-device identification
• Cross-media marketing
• Crossumer
• Crowdequity
• Crowdsourcing
• CTA
• Cue card
• Customer journey
• D2C
• Dark store
• Data driven marketing
• Data lake
• Database Marketing
• Deduplication
• Deliverability
• Design system
• Design thinking
• Digital design
• Digital ecosystem
• Digital Marketing
• Digital media planner
• Digital transformation
• Disruption Marketing
• Domain parking
• DOOH
• Double opt-in
• Driver
• Edge Rank
• Email marketing
• Engagement
• Engagement metric
• Ethical SEO
• Evergreen
• Experiential Marketing
• Eye tracking
• Facebook Ads
• Facebook Marketplace
• Facebook workplace
• False negative
• False positive
• Feeds
• Finstagram
• Fintech
• Fleets
• Flip book
• Flog
• Focus group
• Follower
• Form analysis
• Freebie marketing
• Freebies
• Freemium
• Freeware
• Gamification
• GAP Matrix
• General data protection regulation
• Generation X
• Generation Z
• Geomarketing
• Geotargeting
• Give-away
• Google Bomb
• Google disavow tool
• Google PageRank
• Google Play
• Google Rich Snippets
• Google Trends
• Google Website Optimizer
• Graphic Design
• Graphical user interface
• Growth hacking
• Guerrilla Marketing
• Guest Blogging
• Header bidding
• HEART metric
• Heatmap
• Heuristic analysis
• Hidden text
• Hit
• Human-computer interaction
• Inbound marketing
• Indexability
• Influencer
• Influencer Marketing
• Infomediary
• Information architecture
• Insight
• Intensive user
• iOS
• Joint
• Keywords
• Kick-off meeting
• Kissmetrics
• Knowledge management
• KPI
• Laggards
• Latency period
• Layar
• LBA
• LBS
• Lead
• Lead magnet
• Lead nurturing
• Lead scoring
• Lightbox
• Link baiting
• Link building
• Link exchange
• Link farms
• Link juice
• Link sculpting
• Linkedin open networker
• Long tail Keyword
• Lookalike Audiences
• Loyalty
• Loyalty programs
• LPO
• LTV
• Lurking
• M-Commerce
• M-marketing
• Machine learning
• Macro trend
• Macroenvironment
• Mailchimp
• Market niche
• Marketing
• Marketing audit
• Marketing mix
• Marketing performance
• Marketing plan
• Marketplace
• Media plan
• Member get a member
• Merchandising
• Meta title
• Micro-trend
• Microcopy
• Microenvironment
• Millennial
• MMS
• Mobile marketing
• Moblog
• Mockup
• MOFU
• Moments of truth
• Mouse over
• Mousetrapping
• MQL
• Multichannel Marketing
• MVT
• Native video
• Natural results
• Navigation routes
• Networking
• Neuromarketing
• Newsjacking
• Newsletter
• Newsletter
• Niche Marketing
• Nofollow
• Noindex
• Non-profit Marketing
• Objective
• Ockham's Razor
• Omnichannel
• OMO
• One-to-one marketing
• Online reputation
• Online Trust
• Opening ratio
• Operational Marketing
• Opt-in
• Opt-out
• Organic traffic
• ORM
• Outbound marketing
• Page view
• PageRank sculpting
• Paid traffic
• Parallax
• Pay per lead (PPL)
• Pay per sale (PPS)
• Pay with a tweet
• Photocall
• Phygital experience
• Poka-yoke
• Predictive Analytics
• Product life cycle
• Prosumer
• Proximity Marketing
• Purchase decision process
• Push notifications
• Quality score
• RACE model
• Real-time marketing
• Recordability
• Reels
• Referral Marketing
• Relevance
• Remarketing
• Retainer
• Retargeting
• Rich snippets
• Roadmap
• ROPO (Research Online Purchase Offline)
• Sampling
• Scope
• Scope creep
• SEA
• Search console
• Seasonality
• Selfie
• SEM
• Sensory Marketing
• SEO
• SERP
• Service Blueprint
• Shadowing
• Shareware
• Shoppable media
• Showrooming
• Slack
• SMART goal
• Smart objects
• SMO
• SMS
• SMS and MMS Marketing
• Social commerce
• Social Media
• Social Network Analytics
• Social selling
• Social shopping
• Social-media press release
• Soft bounce
• SoLoMo
• Spamming keywords
• Spotify
• SQL
• Stop motion
• Stories
• Storyboard
• Storydoing
• Storytelling
• Strategic Marketing
• Strong bounce
• SWOT
• Target
• Taxonomy
• TikTok
• Tipping point
• TOFU
• Trade marketing
• Transmedia
• Tree test
• Trend
• Trend Analyst
• Trial period
• Twitch
• Two-way-marketing
• Up Selling
• User Centered Design
• User generated content
• Vanity Metric
• Video marketing
• Viral
• Viral Marketing
• Virality rate
• Visual data scientific
• Web analytics
• Web design
• Web Directory
• Web mining
• Web Popularity
• Web relevance
• Web traffic
• Weber-Fechner Law
• Webrooming
• WeChat
• WhatsApp
• White lists
• Wireframe
• Word cloud
• Word-of-mouth
• Word-of-mouth marketing
• Yammer
• Youtube analytics