What is link sculpting?

Web positioning practice, similar to Google's PageRank Sculpting , which consists of the planned design of the link structure of a website with a view to tracking search engine webcrawlers , with the aim of controlling the internal redistribution of the linkjuice .

For this, attributes and meta tags are applied that prevent the indexing of those links that lead to duplicate content or pages that the webmaster considers irrelevant for their positioning.

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