Marketing strategy through which it is sought to offer the highest possible value to users interested in the brand, in a non-intrusive way. The objective is to prepare the consumer to become a lead and later a customer, accompanying them, through appropriate content, in each of the phases of the purchase process, until the final transaction.
To achieve this, attraction marketing techniques based on SEO , Content Marketing and Social Media Marketing are used , and all this is complemented by an automation process divided into several phases (attract, convert, close and retain), depending on the level of qualification of the leads, that is, according to the predisposition that the user has to formalize a purchase.