What is a heuristic analysis?

Also known as usability analysis, it is a system for evaluating interfaces and processes to assess their compliance with the basic heuristic principles of usability. The usability expert or experts who carry it out follow a standardized checklist on certain aspects of the page. It is used to identify specific problems and suggest specific proposals for improvement, so that the user experience is enriched and the chances of success of a digital product or service increase.

Other names:
Heuristic evaluation

List of Digital Marketing Terms