Free tool from Google to facilitate decision-making when making changes to a website or an online marketing campaign. For this, different alternatives are considered and the program offers detailed reports that allow the results to be compared, with the aim of optimizing the contents or designs of the final version, and thus increasing the conversion rate .
Optimizer facilitates different types of experiments to individually analyze elements of a page (multivariate test) or judge it as a whole ( A / B test ).
Google Website Optimizer disappeared in 2012 and its functionalities integrated into Google Analytics such as Google Analytics Experiments.