What is freebie marketing?

Marketing practice that exploits the concept of gratuity as a hook to increase the number of visits; It consists of the inclusion of promotional freebies on a website as an added value to the usual content. It is important that the applications or objects given away have a certain relationship with the content of the site and are identifiable, as well as creative and original.

Other names:
Razor and razorblades business model

List of Digital Marketing Terms