Term used to refer to the processes through which companies collect and analyze data to apply it to the development of marketing strategies or to design actions to connect and provide better service to their customers.
The DDM states that no marketing decision should be made without stopping to analyze what data the company has, what data it can get, how it can be organized and how it should be activated. It is also based on the exponential growth of available data on customers and consumers, also driven by the internet of things , cloud computing and the generalization of artificial intelligence .
Acronym or abbreviation:
Data driven marketing: DDM