What is the Customer journey?

The route that a customer or consumer follows in any purchasing process, the analysis and monitoring of which allows in-depth knowledge of their behavior, needs and problems during the stages of that journey. It is usually reflected in a map ( customer journey map ) or diagram that reflects the different points of contact (physical or intangible) of the client with the product or service, accompanied by those actions and emotions that the user experiences in their interaction with the brand.


Other names:
buyer journey, customer journey, customer life cycle

List of Digital Marketing Terms