What is a conversion funnel?

A sales funnel is a graphical representation of the journey that a user takes on a website, from when they enter the website until they make a  conversion . In the conversion funnel, the different phases through which the user passes until they perform a conversion must be defined  in order to be able to see how many customers are lost in each of them and, in this way, to be able to improve those sections and reduce the abandonment rate , thus increasing the chances of purchase. The funnel is represented in the shape of an inverted pyramid or funnel because there are always more visits than sales on the page and, as we advance in the purchase process, the number of users decreases.

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