What is converged media?

Proper combination and integration of two or more paid, owned and earned media channels in a digital marketing plan, taking into account not only the ultimate goal of the strategy but also where each customer is in the conversion funnel. Term created by Altimeter Group to define a new working paradigm as a result of the emergence of multiple channels in the digital space, and which has intensified with an increasingly mobile consumer.

Other names:
Media convergence

List of Digital Marketing Terms