What is branded content or brand content?

High value-added content expressly created to obtain an emotional bond between consumers and the brand . While traditional advertising is invasive and disruptive, branded content is a format that the user wants to consume.

They are usually content for entertainment or informational interest for the public, which do not focus on the sale of a product and its characteristics, but on building lasting relationships with consumers through the telling of good stories ( storytelling ).

Other names:
Brand content

List of Digital Marketing Terms