What is a brand advocate or brand ambassador?

Literally, brand advocate, the term is used to designate a person who enthusiastically positions himself in favor of a product, generating positive and / or appreciative comments and messages that reach other potential consumers. His degree of admiration for the company is such that it implies his extreme defense and even the assumption of his values ​​as his own. Brand advocates are usually clients, but they are also frequently found among employees. The best known example of brand advocates are fans of the Apple brand .

Other names:
Brand advocate, brand fan

List of Digital Marketing Terms