What is BOFU?

Third and last stage of the funnel or sales funnel , when the potential customer is about to make a purchase and, therefore, all strategies must be aimed at convincing him to finish the process. It is the narrowest part and in which the users who have considered all the available options and are still interested in yours are located. Personalized content, free initial consultations, free trials, information on offers are some of the resources used at this stage.

Other denominations:
Bottom of the funnel, last stage of the sales funnel

List of Digital Marketing Terms