The indiscriminate inclusion, and in some cases automated, of inbound links to a web page among the comments of the blogs, in forums, guest books ... with the aim of attracting the web crawlers of the search engines at all costs, even at risk of incurring spam and being penalized by search engines who discover your practice.
To avoid abuse, it is recommended that web masters moderate incoming comments using practices such as Link Sculpting or manual authorization systems to publish only those that are approved.
Other names:
Comment spam, comment spam