Acronym of business to business (company to company), which refers to business models in which the transactions of goods or the provision of services are carried out between two companies , and not between a company and the final consumer (business to consumer or B2C) .
In B2B models, it is necessary to take into account certain characteristics that differentiate it from B2C, such as a different target, a smaller market size, more rational purchase motivations, a slower purchasing process or higher transaction value, among others. other
Other denominations:
Business to business