What is user-generated content?

Any kind of digital content created and published by the users of a web page, service, medium or platform, which is shared with other users to facilitate its propagation. Comments on blog posts , videos, images, ecommerce opinions, posts and comments on social networks or forums, blog articles, votes, likes, etc. are considered content . In the field of marketing, user-generated content strengthens engagement with the brand and fosters an accessible business image in contact with its customers.

Acronym or abbreviation:
User Generated Content: UGC

Other names:
User generated content

List of Digital Marketing Terms