What is transmedia?

Narrative process that takes place on multiple platforms, media and channels, both online and offline . It is about the intentional fractioning of content through different media that, independently, tell only part of the whole story. This means that in order to understand the whole story, it is necessary to go through the multiple media that narrate it.

In transmedia communication, the strategy takes special relevance, since its purpose is to achieve user interaction and thus generate a different experience, in which the user himself becomes the protagonist and even a co-creator of content.

Other names:
Transmedia narrative, transmedia communication

List of Digital Marketing Terms