What is TOFU?

Denomination that receives the first of the phases of the digital purchase process of a consumer and that corresponds to the upper part of the funnel or sales funnel .

It is the widest section, where the largest number of potential buyers arrive, attracted by content that responds to the stage they are in (awareness or discovery stage), such as ebooks, infographics or guides.

Other denominations:
Top of the funnel, top of the sales funnel

List of Digital Marketing Terms