What is a SWOT or weaknesses, threats, strengths and opportunities?

SWOT analysis is a method to determine the situation of a company through the analysis of its internal situation (strengths and weaknesses) and external (threats and opportunities).

This analysis is very useful to make strategic decisions having an adequate vision of the real state of the company and is an essential part of any marketing plan.

Acronym or abbreviation:
SWOT: Weaknesses, Threats, Strengths and Opportunities

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