What is storydoing?

Storydoing is the evolution of storytelling in online media. An advertising technique that consists of carrying out actions that are associated with the brand and provide experiences to users, making the consumer become the protagonist of the action and thus live a favorable brand experience . Due to their great impact, storydoing actions can become the best PR campaigns. By generating free appearances in the media, they reduce the investment in paid media and, therefore, achieve results at a lower cost.

List of Digital Marketing Terms