What is social shopping?

Type of electronic commerce that uses social networks as one more channel in the process of selling a product or service. Integration can take place in two different ways: either as spaces from which to push the user towards an online store, or as direct sales platforms, through tools such as Facebook Stores , Instagram Shopping or enriched pins on Pinterest .

Other names:
Social commerce, social shopping, social commerce, shopping 2.0

List of Digital Marketing Terms