What is social selling?

New sales model that uses social networks, especially professional ones such as Linkedin, to locate potential customers and connect with them, in order to establish a relationship of trust and accompany them in the purchase process to, in the long term, generate sales.

It combines, among other aspects, a personalized sales approach by the seller through their personal branding, and the production of content shared on social networks to attract qualified leads.

Other denominations:
Social sale

List of Digital Marketing Terms