What is SMS or Short Message Service?

Service that allows the exchange of short text messages, of no more than 160 characters, between mobile and fixed telephone terminals and other devices (their sending, for example, can also be done through some Internet platforms). It is a widely consolidated system, especially among young users, who have even developed their own language for its use.

Some social networks such as Twitter or Facebook incorporate the possibility of updating their content without the mediation of a computer, publishing the content of an SMS or MMS shipment made from mobile platforms.

Its use for business purposes is called SMS Marketing and it is the main strategy behind mobile marketing .

Acronym or abbreviation:
SMS: Short Message Service

Other names:
Short courier service

List of Digital Marketing Terms