The process of adapting a website so that it has greater visibility in social media and online communities.
The term refers to the adoption of internal measures (On-Page) such as improving the design to increase its attractiveness, working the contents to make them more interesting to the users of these platforms, facilitating navigation and implementing applications such as bookmarks that facilitate the access or syndication options for the dissemination of its contents ... and any other method that allows attracting traffic and generating new possibilities of receiving incoming links. In this way, it improves search engine optimization (SEO), which is why SMO could be considered a new SEM practice.
Acronym or abbreviation:
SMO: Social Media Optimization