What is SEA or Search Engine Advertising?

Acronym of the phrase search engine advertising in Spanish could be translated as advertising on search engines . It is a branch of digital marketing consisting of including paid ads in search results. Along with SEO it composes SEM or search engine marketing. These three concepts could be summarized in the formula SEM = SEO + SEA.

Other names:
Search Engine Advertising, Keyword-Advertising

List of Digital Marketing Terms