What is remarketing?

Strategy for advertising networks aimed at recovering those users who at any given time have interacted with an advertisement or have visited a commercial website showing interest in it. It is an audience to whom a certain receptivity and knowledge about the product or service is assumed, and to exploit it, they are shown relevant advertisements, special offers and discounts appropriate to their possible interests, which can be inferred from their previous browsing. It is essential to play with a promotional factor or you run the risk of overexposing the message and saturating users who already made abandonments at the time.

AdWords provides a function to organize remarketing campaigns on pages integrated in the Google Content Network.


Other names:

List of Digital Marketing Terms