What are shipping lanes?

The most important of the aspects considered in web analytics . It is the study of the traffic of a website, monitoring the clickstream to determine the preferences of the users and what guidelines they follow: which pages they visit and in what order, which is the landing page of arrival, its origin, the browsing time ... .

One of the most comprehensive tools for user browsing analysis is Omniture SiteCatalyst.

List of Digital Marketing Terms