The use of mobile devices as an advertising medium to establish a commercial communication channel between its users and the advertiser. These types of platforms offer advantages, such as the reduced cost of actions, the possibility of segmentation, the immediacy of communication and its reach, since users tend to carry them at all times.
Most of the current investment in mobile marketing goes to the development of sponsored applications for download and the marketing of SMS and MMS , although the possibilities of innovating with less traditional strategies are enormous. Suffice as an example the practice of LBA or Proximity Marketing.
Acronym or abbreviation:
M-marketing: Mobile Marketing