What is LBA or location based advertising?

Advertising activity that integrates mobile advertising with geolocation services, so that personalized and relevant commercial messages are sent based on the user's location. Based on LBS services , it can take both the form of banners and text messages.

Acronym or abbreviation:
LBA: Location Based Advertising

Other names:
Proximity marketing, location-based marketing, hyper-local advertising

List of Digital Marketing Terms