What is information architecture?

Discipline that deals with the organization, structure and labeling of the content of a web page so that the user can navigate through it in the easiest and simplest way possible and find what they need. It is only a part, although very important, of the user experience , in which the information architect arranges a complex set of information in a structure that allows the user to understand it, navigate through it and find what they are looking for. Bad information architecture negatively affects positioning and user experience .


Acronym or abbreviation: Information
Architecture: AI

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