What is a heatmap?

Graphical report that allows knowing in which parts of a web page the attention of the users who visit it is most focused, by means of a color code that visually highlights those areas where the visitor interacts the most, either by clicking, passing the pointer mouse or browsing more frequently. The objective of a heatmap is to extract useful information from the behavior of web surfers, how to evaluate which elements have the highest visibility or identify the best sites to insert advertising.

List of Digital Marketing Terms