What is header bidding?

Advanced programmatic advertising technique that makes it possible to bid on the purchase of ad space among multiple buyers in real time, instead of selling your inventory to a single buyer. Technically, the term header bidding designates the Javascript code that is inserted in the headers of the media pages. Hence the name of this bidding mechanism, which is done through the header of the web page, anticipating its loading. This technology allows the publisher to sell their advertising inventory at the highest possible price.

Other denominations:
Header bid

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