What is Google bomb?

Black Hat positioning technique used to associate a certain keyword to a website, even if the two have no relationship whatsoever. It is a practice that serves both for self-promotion and for self-promotion as well as to discredit competitors.

It consists of the introduction of inbound links from as many sites as possible to the same page, always assigning the same anchor text to the link that googlebot will interpret as relevant and will establish as valid search criteria. Theoretically, Googlebombing is more effective the higher the PageRank of the website from which the link comes, but in reality its impact has been practically eradicated since Google incorporated a new algorithm for this purpose in 2007.

Other names:
Googlebombing Google washing, Link bomb

List of Digital Marketing Terms