What is freemium?

Freemium is a business model based on offering users a fully functional service or product for free or free, together with another premium option in which the client can acquire greater advantages or benefits than with the free service or product.

This model has an important viralization component and fulfills marketing functions attracting users interested in the product and service. It is a system with a great loyalty capacity , since customers have previously evaluated the product or service and have chosen to consume it.

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