What is Facebook Ads?

Facebook advertising platform or tool with which to carry out ad campaigns within the largest social network in the world, as well as on Instagram, Messenger and now also on applications and websites external to Facebook through the Audience Network.

Facebook supports various types of advertising that the platform classifies as video, image, collection, canvas, sequence, and presentation. Among its advantages, that it allows a high segmentation of the audience and that it admits budgets of all kinds.

List of Digital Marketing Terms