What is interruption marketing?

Promotion of a product or service through actions that can be considered annoying and intrusive (such as print advertising, telemarketing, television advertisements ...), closely linked to traditional marketing. These types of strategies interrupt that

that the client or potential client (viewers, readers, radio listeners ...) is doing at that moment with the purpose of forcing them to think about something else, usually with a message that is the same for the entire audience. Opposite to interruption marketing comes permission marketing .

List of Digital Marketing Terms