What is deliverability?

Indicator used to count the number of email messages sent during an email marketing campaign that reach the inbox of the recipient email accounts.

It is estimated that more than 20% of the total emails from a mass mailing do not reach their destination for reasons that can range from the bounces generated, both hard and soft , to anti-spam security measures.

To increase a delivery rate it is essential to legitimize the sending by ensuring the prior permission of the users of the contact list by subscription, otherwise, the security software may incur a false positive , mistakenly classifying it as spam , and reaching the about to blacklist the campaign .

Other denominations:
Delivery rate

List of Digital Marketing Terms