What is CRO or conversion rate optimization?

Set of techniques that allow optimizing a website or landing page to increase the percentage of visitors who, upon reaching it, carry out the desired action - called conversion -.

This action may consist of making a purchase, registering on the web, filling in a form, etc.

Acronym or abbreviation:
CRO: Conversion Rate Optimization

Other names:
Conversion rate optimization

List of Digital Marketing Terms