What is a community manager?

Professional responsible for managing a brand's relationships with users in the online field. Its work consists of moderating corporate communities, reacting to any demand, in an effort to direct the flow of information without interfering with its free circulation, and invigorate them by constantly generating content that adds value and is consistent with the business strategy.

For this, it is necessary to have communication skills and be an expert both in the brand and its objectives and in the new tools that will serve as a platform. This is a figure that is experiencing growing relevance, especially as a result of the rise of social networks; so much so that in Spain they have their own association: AERCO-PSM.

Other names:
Social Media Manager, responsible for online communities

List of Digital Marketing Terms